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Notes on Designer Entrepreneurs and “The Geppetto Effect”
Author(s) -
Valencia Hernandez Jose Aldo,
Pearce Alison
Publication year - 2019
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/drev.12176
Subject(s) - adversary , engineering , marketing , computer science , engineering management , business , psychology , computer security
The skills and talents of a design professional are not necessarily the skills and talents that will help them succeed with a startup business. Many “entrepreneur designers” could do with some help from professionals who can help them see the “big picture.” When designer entrepreneurs fall in love with their designs, the perfect can become the enemy of the good.