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Tracking Tool Helps Deliver ROI from Early‐Stage Design Insights
Author(s) -
Wynn Leslie
Publication year - 2018
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/drev.12126
Subject(s) - ambiguity , point (geometry) , computer science , quality (philosophy) , process management , bridge (graph theory) , risk analysis (engineering) , engineering , business , philosophy , geometry , mathematics , epistemology , programming language , medicine
There is an inflection point at which ambiguity and the definition of project boundaries have to give way to the rigor of implementation—and design's contribution has frequently been positioned to the right of that point. This tool helps bridge the disconnect between early design research and the specifics of design requirements, reducing cost and time to market while delivering a higher quality and more appropriate solution to the end user. The most successful company is not necessarily the one that spends the most on research and development; rather, it's the company that spends its limited development funds in the right areas. Design can help.