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Design Innovation in Nonprofits: A Need for New Design Strategies
Author(s) -
Borra Luisella,
Boult John
Publication year - 2017
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/drev.12095
Subject(s) - generosity , profit (economics) , business , marketing , public relations , economics , political science , microeconomics , law
Nonprofits have been slow to welcome design into their organizations. However, nonprofits operate in the same fast‐paced environment as do for‐profit companies, and design can be just as helpful for them in plotting a new and improved course toward more aid for the recipients of their generosity. Nonprofits are slowly discovering the innovation benefits of design.