Premium
Design to Launch
Author(s) -
Nicholson Jamie,
Breneman Mark,
Hui Gordon
Publication year - 2017
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/drev.12065
Subject(s) - process (computing) , focus (optics) , business , process management , industrial organization , marketing , operations management , computer science , engineering management , engineering , operating system , physics , optics
Successful startups have learned to start building solutions early in the innovation process. If corporations could shift their focus away from costly pilot projects and instead use their resources on diverse and incremental experiments, they might be able to behave more nimbly and risk less. Large corporates that want to take advantage of new technologies tend to stand by and watch as small startups move more nimbly. Design to Launch helps big companies learn to experiment and iterate in new ways that avoid typical innovation bottlenecks.