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Inside Practices for Outside Success—Outside Ideas for Inside Success
Author(s) -
Poage Jennifer,
Poage Jim
Publication year - 2016
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/drev.12031
Subject(s) - reputation , design management , suspect , product design , value (mathematics) , product (mathematics) , engineering , marketing , business , knowledge management , engineering management , process management , operations management , computer science , psychology , information management , sociology , social science , geometry , mathematics , criminology , machine learning
Why do some companies extract successful design results from their products and services, while others that claim to use design fall short? Employees of many of today's large companies know the basics of product design and design management, but only some have learned to use designers and design managers to achieve truly value‐driven design. The authors suspect that much of the trouble lies with top management. The authors of Flair explore the internal practices and external influences on design management that can make or break a company's reputation as a design leader.