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Design Management and Business Success: The Emerging Connection
Author(s) -
Machado Romeu Biscaia
Publication year - 2016
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/drev.12009
Subject(s) - business , design management , connection (principal bundle) , value (mathematics) , process management , marketing , strategic design , organizational architecture , operations management , engineering , knowledge management , computer science , information management , mechanical engineering , machine learning , purchasing
What does it look like when a company becomes design‐led? Where might this journey take your organization? Companies using strategic design post a 219 percent better result than their peers? How do I bring some of this design value into my organization?