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Why Empathy and Customer Closeness is Crucial for Design Thinking
Author(s) -
Dalton Jonathan,
Kahute Trent
Publication year - 2016
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/drev.12004
Subject(s) - closeness , empathy , design thinking , process (computing) , process management , knowledge management , business , psychology , computer science , social psychology , human–computer interaction , mathematical analysis , mathematics , operating system
An understanding of people and culture is crucial for the success of design‐thinking initiatives. Here are some approaches that will help establish and maintain customer closeness and empathy throughout the process. Design thinking as a way of getting close to your customers and the stakeholders in your business.