Premium
Creating Design Value Through Understanding Human Cognition and Behavior
Author(s) -
Soken Nelson
Publication year - 2016
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/drev.12003
Subject(s) - egocentrism , battle , cognition , value (mathematics) , psychology , work (physics) , social psychology , cognitive bias , cognitive psychology , computer science , engineering , history , mechanical engineering , archaeology , neuroscience , machine learning
Groupthink. Egocentrism. Information bias. These are some of the pitfalls that hold us back from the business innovations we hope to achieve. Recognizing them is half the battle. A thought leader on developing innovation strategies shares his thoughts about the cognitive biases and other human tendencies that keep us from doing truly breakthrough work.