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Author(s) -
Schwartz Bob,
Lopez Natalia Zuluaga
Publication year - 2016
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/drev.12002
Subject(s) - scratch , management , business , engineering , computer science , sociology , operating system , economics
As general manager for global design and user experience at GE Healthcare, and with experience at P&G and Motorola before that, Bob Schwartz has a few (!) thoughts about how to fertilize the relationship between design and business. As design manager for the UK's Portland Communications, a high‐end public relations firm, Natalia Zuluagalo Lopez has more or less built her job from scratch.