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Barriers Facing Design and Creativity in Middle East SMEs
Author(s) -
Elmansy Rafiq
Publication year - 2015
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/drev.10338
Subject(s) - middle east , creativity , business , politics , small and medium sized enterprises , competitive advantage , marketing , political science , finance , law
Education, knowledge and experience, helpful banking systems, and above all, an understanding of design's role in business strategy and competitive advantage—all these will play a role in making life better for designers and design‐aware SMEs and, in turn, the economies of the countries of the Middle East. Can design help small and medium‐sized businesses weather the economic and political upheavals in the Middle East? But first—can the design industry there be helped?