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Hyundai Motor Company: Evolution of a Design Organization
Author(s) -
Chung Kyungwon,
Kim YuJin,
Bencuya Sue
Publication year - 2015
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/drev.10333
Subject(s) - automotive industry , engineering , general motors , auto industry , spanish civil war , business , operations management , marketing , manufacturing engineering , political science , law , aerospace engineering
How a company with very little experience in designing automobiles, in a country still reeling from civil war, used design to bring it to the forefront of the industry—and managed this over a scant four decades. A short history of an automotive powerhouse.