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Organizational Design that Really Works
Author(s) -
Connor Adam
Publication year - 2015
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/drev.10329
Subject(s) - loyalty , organizational architecture , process (computing) , engineering , process management , business , marketing , advertising , computer science , systems engineering , operating system
Organization design is more than “reorg,” more than just taking the deck and reshuffling it. Done correctly, the process of organizational change can be designed and managed as beautifully as a new toaster or a customer loyalty campaign. For readers new to the idea of organization design, here's a primer on what it is and how to use it most effectively.
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