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The Case for Design Consulting
Author(s) -
Rousseau John
Publication year - 2015
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/drev.10327
Subject(s) - notice , wonder , table (database) , business , marketing , computer science , political science , psychology , social psychology , law , data mining
After many years of working to get design a seat at the table when company development and strategy was being considered, the business world is finally taking notice. One result is that design consultancies are rapidly being snapped up as a result of corporate in‐sourcing. Does this signal a new era in the business of design? A series of acquisitions and other developments at marquee design firms led this consultant to wonder: What's in store for the business of design?