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Product Fail? Maybe the Market Research Was to Blame
Author(s) -
Braunstein Marc
Publication year - 2015
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/drev.10322
Subject(s) - blame , ask price , product (mathematics) , marketing , business , gauge (firearms) , advertising , public relations , internet privacy , computer science , psychology , political science , social psychology , history , finance , geometry , mathematics , archaeology
When we strive to validate design concepts, we need to ask some serious questions about whether traditional research methods are capable of revealing users' true interests and intentions. Striving for a more foolproof way to gauge consumer interest in new products and services.