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Prescribing Design
Author(s) -
Parker T.J.
Publication year - 2014
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/drev.10292
Subject(s) - pharmacy , graduation (instrument) , business , marketing , medical education , psychology , engineering , medicine , family medicine , mechanical engineering
It was only a matter of imagining himself as one of his customers. And after all, how many of us have been pharmacy customers? It didn't take long to see the flaws in the system, and correct them. He was studying pharmacy, but design was his avocation. After graduation, he built a business.