Premium
Update From Hell
Author(s) -
Cooper James
Publication year - 2014
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/drev.10289
Subject(s) - face (sociological concept) , function (biology) , computer science , word (group theory) , advertising , computer security , operations management , business , engineering , linguistics , philosophy , biology , evolutionary biology
There's a difference between updates that represent true improvement and updates that only function as a way of getting in the customer's face. In which “iteration” becomes a four‐letter word.