Premium
Designing an Innovatıon Culture Within an Entrepreneurial Environment
Author(s) -
Kochargaonkar Apurva,
Boult John
Publication year - 2014
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/drev.10288
Subject(s) - organizational culture , business , marketing , product (mathematics) , management , economics , geometry , mathematics
Finance, marketing, branding, new product development, and networking are all important to a new company that wants to innovate. But corporate culture is the air that all of them breathe. For a company that wants to be truly innovative, building the right corporate culture should be a matter of deliberate design.
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom