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Designing an Innovatıon Culture Within an Entrepreneurial Environment
Author(s) -
Kochargaonkar Apurva,
Boult John
Publication year - 2014
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/drev.10288
Subject(s) - organizational culture , business , marketing , product (mathematics) , management , economics , geometry , mathematics
Finance, marketing, branding, new product development, and networking are all important to a new company that wants to innovate. But corporate culture is the air that all of them breathe. For a company that wants to be truly innovative, building the right corporate culture should be a matter of deliberate design.