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Author(s) -
Heller Cheryl,
Amatullo Mariana,
Barnum Jeff,
Ogbu Liz,
Tonkinwise Cameron
Publication year - 2014
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/drev.10275
Subject(s) - strategist , champion , humanity , public relations , sustainability , sociology , loyalty , management , business , engineering , marketing , political science , economics , biology , ecology , law
As the founding chair of the first MFA program in design for social innovation, this educator hopes to encourage the many people who want to work at a strategic level using design to solve humanity's major challenges. Amatullo has built a career by encouraging designers and social innovators to use empathy, connect multiple perspectives, and tolerate ambiguity as a secret weapon in solving humanity's most complex problems. Having grown up in the arts, this social innovation strategist wants to apply the creative process to systemic social change. This strategist for social change has done everything from designing shelters for immigrant day laborers in the US to providing sanitation for low‐income Kenyans. Now teaching at Carnegie Mellon University's School of Design, this champion of sustainability in design and design strategy has plenty to say about social transformation and its role in disruptive innovation.