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Learning Emergent Strategies Through Design Thinking
Author(s) -
Fixson Sebastian K.,
Rao Jay
Publication year - 2014
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/drev.10271
Subject(s) - ideation , design thinking , analytics , predictability , computer science , proposition , a priori and a posteriori , management science , mathematics education , data science , knowledge management , psychology , cognitive science , engineering , epistemology , human–computer interaction , mathematics , philosophy , statistics
Analyzing a new business opportunity with traditional business tools, which are based on the logic of predictability, can handicap a new project before it even begins. That's why Babson educators teach emergent strategy, and they do it using design thinking. When the variables are unknown, predicting outcomes a priori with traditional business analytics is often a losing proposition. At Babson College, educators teach emergent strategy, which uses ideation, prototyping, and iteration—tools more familiar to entrepreneurs and design thinkers.