(Im)Proving It: Designing a Measurement System that Nourishes Innovation | Zendy

Jenkins Julian | Zendy; GolsbySmith Tony | Zendy

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(Im)Proving It: Designing a Measurement System that Nourishes Innovation

Author(s) -

Jenkins Julian,

GolsbySmith Tony

Publication year - 2013

Publication title -

design management review

Language(s) - English

Resource type - Journals

eISSN - 1948-7169

pISSN - 1557-0614

DOI - 10.1111/drev.10263

Subject(s) - proposition , key (lock) , product (mathematics) , new product development , engineering , business model , process management , computer science , risk analysis (engineering) , engineering management , business , marketing , computer security , mathematics , philosophy , geometry , epistemology

Use of the business‐case method to assess the viability of a new business model or an untried product category emphasizes avoiding financial risks—but forgets to consider the risk of not innovating. These authors offer instead some key principles and a methodology for measuring the performance of an innovative project. The business‐case method of proving the efficacy of design thinking is a losing proposition.

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