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(Im)Proving It: Designing a Measurement System that Nourishes Innovation
Author(s) -
Jenkins Julian,
GolsbySmith Tony
Publication year - 2013
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/drev.10263
Subject(s) - proposition , key (lock) , product (mathematics) , new product development , engineering , business model , process management , computer science , risk analysis (engineering) , engineering management , business , marketing , computer security , mathematics , philosophy , geometry , epistemology
Use of the business‐case method to assess the viability of a new business model or an untried product category emphasizes avoiding financial risks—but forgets to consider the risk of not innovating. These authors offer instead some key principles and a methodology for measuring the performance of an innovative project. The business‐case method of proving the efficacy of design thinking is a losing proposition.