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Author(s) -
Schupbach Jason,
Turner Raymond,
Steinberg Marco
Publication year - 2013
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/drev.10256
Subject(s) - value (mathematics) , set (abstract data type) , strategic design , business , field (mathematics) , engineering , management , knowledge management , marketing , public relations , engineering management , computer science , political science , economics , mathematics , machine learning , purchasing , pure mathematics , programming language
The NEA's design director chats about industrial design, its practitioners, and the value of the field to the US economy. With 40 years of experience as a designer, design manager, consultant, and writer (a review of his book, Design Leadership , appears on page 47), this professional works with companies to secure strategic value from their design investments. Governments aren't set up to innovate; they're set up to administer. But this strategic consultant helps them see how design can make them better at doing both.