Premium
Q&A
Author(s) -
Schupbach Jason,
Turner Raymond,
Steinberg Marco
Publication year - 2013
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/drev.10256
Subject(s) - value (mathematics) , set (abstract data type) , strategic design , business , field (mathematics) , engineering , management , knowledge management , marketing , public relations , engineering management , computer science , political science , economics , mathematics , machine learning , purchasing , pure mathematics , programming language
The NEA's design director chats about industrial design, its practitioners, and the value of the field to the US economy. With 40 years of experience as a designer, design manager, consultant, and writer (a review of his book, Design Leadership , appears on page 47), this professional works with companies to secure strategic value from their design investments. Governments aren't set up to innovate; they're set up to administer. But this strategic consultant helps them see how design can make them better at doing both.
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom