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Step Away from the Projector: Storytelling Through Experiences
Author(s) -
Mathew Anijo Punnen,
Erwin Kim
Publication year - 2013
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/drev.10254
Subject(s) - storytelling , projector , computer science , multimedia , human–computer interaction , narrative , artificial intelligence , art , literature
The “transfer” model of communication sees the message as a discrete package, to be opened by a receiver whose knowledge and background are perceived to be essentially the same as those of the message's originator. Guess what? That's not how communication works. The presenter reads the slides; the listeners check their email. There's got to be a better way to get the message across.