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Orchestrating Designable Touchpoints for Service Businesses
Author(s) -
Lee Kyongsill,
Chung Kyungwon,
Nam KiYoung
Publication year - 2013
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/drev.10246
Subject(s) - service (business) , business , process management , computer science , marketing
Make better use of your company's designable touchpoints with this strategic framework. Not all touchpoints are designable. The ones that are can be classified by design discipline and, surprisingly, the type of service they embody.