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Author(s) -
Lafley A.G.,
Norman Don,
Brown Tim,
Martin Roger
Publication year - 2013
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/drev.10233
Subject(s) - strategist , realm , value (mathematics) , management , product (mathematics) , product design , design thinking , apprenticeship , engineering , marketing , sociology , business , computer science , history , political science , economics , mathematics , law , mechanical engineering , geometry , archaeology , machine learning
The Procter & Gamble leader describes how P&G uses design thinking to cope with problems that fall far outside the realm of product or package design. The author of The Design of Everyday Things suggests that design thinkers have existed for millennia, and that many of them were not designers. IDEO's CEO and president speaks out on creating design leaders in business, the value of apprenticeships, and the design issues facing our species. Writer, strategist, advisor to CEOs, dean of the Rotman School of Management: however you want to describe him, Roger Martin has looked at design thinking from all the angles.