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Stop Managing Projects and Start Leading with Story
Author(s) -
Reuther Dieter,
Jetton Sabrina
Publication year - 2013
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/drev.10226
Subject(s) - engineering , business , history
Every project is its own story. Managing a project is a matter of getting everyone to agree on, and contribute to, the story.