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Is Service Design in Demand?
Author(s) -
Sun Qian,
Runcie Carolyn
Publication year - 2016
Publication title -
design management journal
Language(s) - English
Resource type - Journals
eISSN - 1948-7177
pISSN - 1942-5074
DOI - 10.1111/dmj.12028
Subject(s) - service design , scope (computer science) , service (business) , business , interview , service delivery framework , work (physics) , organizational architecture , marketing , public relations , knowledge management , sociology , computer science , engineering , political science , mechanical engineering , anthropology , programming language
This article reports on an empirical study that investigates the work experience of graduates from a service design program in a leading art and design institution. Drawing on the findings from reviewing 30 online profiles of the graduates and interviewing 12 of them, this article explores the challenges and opportunities for service design as a profession in relation to the current demand in private‐, public‐, and third‐sector organizations. The article concludes that the scope and integrity of service design within organizations depends on the organizational contexts, for example, how service design is perceived and how open the organization is to new ways of working; therefore, it could be said that it is potentially compromised by a lack of frameworks that underpin service design practice. In many ways, service design has become a responsive reformulation of practices from different fields. Although the demand for the service design graduates from this program is high, the continuous development of service design depends on the extent of success of the experiments and implementation achieved by its early adopters.