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Designing the City Identity: Strategic and Product Design for New Experiential Ways of Living, Enabling, and Interacting with the Urban Context
Author(s) -
Parente Marina
Publication year - 2015
Publication title -
design management journal
Language(s) - English
Resource type - Journals
eISSN - 1948-7177
pISSN - 1942-5074
DOI - 10.1111/dmj.12023
Subject(s) - identity (music) , context (archaeology) , product (mathematics) , experiential learning , sociology , business , place identity , marketing , process management , aesthetics , engineering , urban planning , civil engineering , geography , pedagogy , mathematics , art , geometry , archaeology
The increasing need for telling and promoting city identity arises from the new kinds of competition in global markets, proposing the subject of distinctiveness and relationship between places and—tangible and intangible—resources in a renewed manner.\ud\udThe territories, as the products, try to steer their own development and perception in such way as to be “desirable” (Buchanan, 2001), but their success is connected with various utility factors too, that is, the fact of proposing themselves as business-friendly environments and providing opportunities and distinctive qualities, and usability, that is, the possibility of being structured with networks of services and governance systems, such as to render the relationship between environment and its stakeholders easy.\ud\udTerritory desirability is connected to its identity perception, the implied promise of a system of values of excellence or specialization compared to other places.\ud\udThis is why cities' and territories' identity is increasingly becoming a core project and monitoring theme. Their identity is closely related to their competitive positioning (Anholt, 2007), necessary to attract investments and to facilitate processes of economic growth, environment quality, and social development