Sacramental Theology in a Consumer Society

Critics of consumerism frequently denounce it for being too materialistic. In fact, much consumer marketing appeals to desires that transcend the material. Marketers present material goods in a manner analogous to sacramental elements: a means of mediating an encounter with that which transcends the material. In a consumer society, it is important for Christian sacramental theology to distinguish itself from the quasi‐sacramental appeal of consumerism. One important way to do this is to emphasize that Christian sacramental theology honors and cherishes material mediations of the transcendent far more than consumerism does.