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Big Data and the 21 st Century Church
Author(s) -
Gutzler Michael D.
Publication year - 2014
Publication title -
dialog
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.114
H-Index - 5
eISSN - 1540-6385
pISSN - 0012-2033
DOI - 10.1111/dial.12085
Subject(s) - faith , big data , social media , computer science , connection (principal bundle) , data collection , data science , sociology , internet privacy , public relations , world wide web , political science , engineering , data mining , social science , epistemology , philosophy , structural engineering
This article observes the practices and techniques of personal data collection with analytical analysis by major retailers and social media agencies, and then offers practical ways congregations can collect data for the purposes of producing targeted messaging, evaluating the movement of individual member faith practices, and creating a model for helping members growing a deep sense of connection and commitment to congregational life.