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Visual motherese? Signal‐to‐noise ratios in toddler‐directed television
Author(s) -
Wass Sam V.,
Smith Tim J.
Publication year - 2015
Publication title -
developmental science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.801
H-Index - 127
eISSN - 1467-7687
pISSN - 1363-755X
DOI - 10.1111/desc.12156
Subject(s) - psychology , toddler , flicker , cognitive psychology , communication , task (project management) , developmental psychology , computer science , management , economics , operating system
Younger brains are noisier information processing systems; this means that information for younger individuals has to allow clearer differentiation between those aspects that are required for the processing task in hand (the ‘signal’) and those that are not (the ‘noise’). We compared toddler‐directed and adult‐directed TV programmes (Tot TV / ATV ). We examined how low‐level visual features (that previous research has suggested influence gaze allocation) relate to semantic information, namely the location of the character speaking in each frame. We show that this relationship differs between Tot TV and ATV . First, we conducted Receiver Operator Characteristics analyses and found that feature congestion predicted speaking character location in Tot TV but not ATV . Second, we used multiple analytical strategies to show that luminance differentials (flicker) predict face location more strongly in Tot TV than ATV . Our results suggest that Tot TV designers have intuited techniques for controlling toddler attention using low‐level visual cues. The implications of these findings for structuring childhood learning experiences away from a screen are discussed.