Abstracts

and aims: contemporary research examining drinking behaviour highlights the importance of implicit processes in the initiation and maintenance of alcohol consumption. By definition, implicit attitudes are formed through experience with a target object. It is argued that implicit attitudes toward alcohol may be ambivalent because consuming alcohol can produce various negative (e.g. feeling nauseous) and positive consequences (e.g. feeling relaxed). Therefore the aim of the current study was to examine the ambivalent nature of implicit alcohol-related attitudes.\ud\udDesign and methods: participants (N= 343, M= 25.72 years) completed a Single-Category Implicit Association Test (SC-IAT) in which they were required to classify alcohol-related words with positively- and negatively-valenced words. The reaction times (RTs) for each pairing were then calculated and compared. Implicit ambivalence was operationalised as having similar RTs for classifying alcohol-related words with positive words and classifying alcohol-related words with negative words.\ud\udResults: RTs for pairing alcohol with positive words (M= 752ms) were similar to those pairing alcohol with negative words (M= 716ms), suggesting implicit ambivalence toward alcohol consumption. ANOVAs revealed a pattern of results suggesting that drinking more standard drinks in a single drinking episode produced greater feelings of implicit ambivalence.\ud\udDiscussion and conclusions: these findings suggest that individuals hold both positive and negative implicit evaluations toward alcohol consumption. Furthermore, implicit attitudes toward alcohol may become more ambivalent as individuals consume more alcohol. This suggests that greater alcohol consumption may produce more experiences with both positive and negative consequences and lead to the development of implicitly ambivalent attitudes