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Deconstructing alcohol use on a night out in E ngland: Promotions, preloading and consumption
Author(s) -
McClatchley Kirstie,
Shorter Gillian W.,
Chalmers Jenny
Publication year - 2014
Publication title -
drug and alcohol review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.018
H-Index - 74
eISSN - 1465-3362
pISSN - 0959-5236
DOI - 10.1111/dar.12150
Subject(s) - consumption (sociology) , audit , alcohol use disorders identification test , alcohol consumption , demography , alcohol , psychology , environmental health , medicine , geography , poison control , injury prevention , economics , sociology , social science , biochemistry , chemistry , management
and Aims To examine alcohol consumed during a drinking event (a single drinking occasion) by those attending public house/on‐trade establishments on nights with standard pricing and nights with promotional prices. Design and Methods Data ( n = 425) were collected in an ecological momentary assessment over eight nights in two locations ( M idlands and L ondon) on both promotional and standard (Saturday) nights. Multiple regression was used to predict event alcohol consumption by sex, age, type of night, alcohol preloading behaviour, marital and employment status, education, Alcohol Use Disorders Identification Test alcohol consumption questions separately or total AUDIT‐C and social group size. Results Mean ( UK ) units consumed were 11.8 ( L ondon) and 14.4 ( M idlands). In L ondon, consumption was similar on promotional and standard nights, but in the M idlands, standard night consumption was three units higher. Preloading was reported by 30%; more common on standard nights. Regression analyses revealed being male, preloading and past‐year total AUDIT‐C were associated with higher event consumption. However, when AUDIT‐C questions were added separately, being a standard night was associated with increased event consumption and different AUDIT‐C questions were significantly associated with event consumption in each location. Discussion and Conclusions Event consumption reflected heavy episodic drinking and was influenced by price. Promotional night consumption either matched standard Saturday night consumption or was slightly lower. In London, there was a significant preference for drinking at least one promotional beverage on promotional nights. On standard nights, consumption was over a wider range of venues, and preloading with off‐trade alcohol was more likely. [McClatchley K, Shorter GW, Chalmers J. Deconstructing alcohol use on a night out in England: Promotions, preloading and consumption. Drug Alcohol Rev 2014;33:367–375]