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Social Media and Participatory Authorship in Giant Screen Films
Author(s) -
Nucci Mary
Publication year - 2018
Publication title -
curator: the museum journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.312
H-Index - 8
eISSN - 2151-6952
pISSN - 0011-3069
DOI - 10.1111/cura.12251
Subject(s) - hollywood , citizen journalism , social media , production (economics) , film industry , advertising , media studies , sociology , art , movie theater , visual arts , business , computer science , world wide web , art history , economics , macroeconomics
Although the engagement with social media in the production of Hollywood films has been described in the literature, understanding whether social media has been adopted in the giant screen industry is unexamined. Giant screen film producers have an existing participatory relationship during film production with their “consumers”, which includes both the institutions that screen their films and the audiences who watch their films. Given that the advent of social media has created the opportunity for new ways for filmmakers to interact with consumers during film production, this research examined the role of social media in the production of these immersive films in light of the existing giant screen collaborative environment.