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Rotating With Rotated Text: A Natural Behavior Approach to Investigating Cognitive Offloading
Author(s) -
Risko Evan F.,
Medimorec Srdan,
Chisholm Joseph,
Kingstone Alan
Publication year - 2014
Publication title -
cognitive science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.498
H-Index - 114
eISSN - 1551-6709
pISSN - 0364-0213
DOI - 10.1111/cogs.12087
Subject(s) - embodied cognition , cognition , normalization (sociology) , stimulus (psychology) , perception , cognitive psychology , computer science , psychology , artificial intelligence , neuroscience , sociology , anthropology
Determining how we use our body to support cognition represents an important part of understanding the embodied and embedded nature of cognition. In the present investigation, we pursue this question in the context of a common perceptual task. Specifically, we report a series of experiments investigating head tilt (i.e., external normalization) as a strategy in letter naming and reading stimuli that are upright or rotated. We demonstrate that the frequency of this natural behavior is modulated by the cost of stimulus rotation on performance. In addition, we demonstrate that external normalization can benefit performance. All of the results are consistent with the notion that external normalization represents a form of cognitive offloading and that effort is an important factor in the decision to adopt an internal or external strategy.