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MARCH MADNESS: NCAA TOURNAMENT PARTICIPATION AND COLLEGE ALCOHOL USE
Author(s) -
White Dustin R.,
Cowan Benjamin W.,
Wooten Jadrian J.
Publication year - 2019
Publication title -
contemporary economic policy
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.454
H-Index - 49
eISSN - 1465-7287
pISSN - 1074-3529
DOI - 10.1111/coep.12425
Subject(s) - tournament , basketball , binge drinking , visibility , psychology , advertising , demographic economics , social psychology , economics , suicide prevention , business , environmental health , medicine , poison control , history , geography , mathematics , combinatorics , archaeology , meteorology
While athletic success may improve the visibility of a university to prospective students and thereby benefit the school, it may also increase risky behavior in the current student body. Using the Harvard School of Public Health College Alcohol Study, we find that a school's participation in the NCAA Basketball Tournament is associated with a 47% increase in binge drinking by male students at that school. Additionally, we find evidence that drunk driving increases by 5% among all students during the tournament. ( JEL I12, I23, Z28)