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Heterogeneous consumers and differentiated food markets: Implications for quality signaling in food supply chains
Author(s) -
Hobbs Jill E.
Publication year - 2019
Publication title -
canadian journal of agricultural economics/revue canadienne d'agroeconomie
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.505
H-Index - 37
eISSN - 1744-7976
pISSN - 0008-3976
DOI - 10.1111/cjag.12202
Subject(s) - supply chain , quality (philosophy) , certification , marketing , value (mathematics) , business , food chain , food supply , food quality , economics , industrial organization , food science , computer science , agricultural economics , paleontology , philosophy , chemistry , epistemology , biology , management , machine learning
The Fellow's address begins by noting several recent consumer food trends and the changing way in which we perceive value‐added. I then focus on the topic of heterogeneity in consumer behavior, reviewing contributions from the literature that enhance our ability as economists to model and measure heterogeneity. Supply chain responses to consumer heterogeneity are examined, including a discussion of information flows within supply chains and the role of certification and verification. I close with a consideration of policy implications flowing from consumer heterogeneity.