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Towards Easy Comparison of Local Businesses Using Online Reviews
Author(s) -
Wang Yong,
Haleem Hammad,
Shi Conglei,
Wu Yanhong,
Zhao Xun,
Fu Siwei,
Qu Huamin
Publication year - 2018
Publication title -
computer graphics forum
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.578
H-Index - 120
eISSN - 1467-8659
pISSN - 0167-7055
DOI - 10.1111/cgf.13401
Subject(s) - computer science , usability , quality (philosophy) , analytics , variance (accounting) , key (lock) , selection (genetic algorithm) , e commerce , word (group theory) , data science , world wide web , artificial intelligence , human–computer interaction , business , philosophy , linguistics , accounting , computer security , epistemology
With the rapid development of e‐commerce, there is an increasing number of online review websites, such as Yelp, to help customers make better purchase decisions. Viewing online reviews, including the rating score and text comments by other customers, and conducting a comparison between different businesses are the key to making an optimal decision. However, due to the massive amount of online reviews, the potential difference of user rating standards, and the significant variance of review time, length, details and quality, it is difficult for customers to achieve a quick and comprehensive comparison. In this paper, we present E‐Comp, a carefully‐designed visual analytics system based on online reviews, to help customers compare local businesses at different levels of details. More specifically, intuitive glyphs overlaid on maps are designed for quick candidate selection. Grouped Sankey diagram visualizing the rating difference by common customers is chosen for more reliable comparison of two businesses. Augmented word cloud showing adjective‐noun word pairs, combined with a temporal view, is proposed to facilitate in‐depth comparison of businesses in terms of different time periods, rating scores and features. The effectiveness and usability of E‐Comp are demonstrated through a case study and in‐depth user interviews.