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Cultural Components of Sex Differences in Color Preference
Author(s) -
Davis Jac T. M.,
Robertson Ellen,
LewLevy Sheina,
Neldner Karri,
Kapitany Rohan,
Nielsen Mark,
Hines Melissa
Publication year - 2021
Publication title -
child development
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 3.103
H-Index - 257
eISSN - 1467-8624
pISSN - 0009-3920
DOI - 10.1111/cdev.13528
Subject(s) - preference , psychology , amazon rainforest , scale (ratio) , contrast (vision) , geography , demography , sociology , ecology , biology , cartography , economics , microeconomics , artificial intelligence , computer science
Preferences for pink and blue were tested in children aged 4–11 years in three small‐scale societies: Shipibo villages in the Peruvian Amazon, kastom villages in the highlands of Tanna Island, Vanuatu, and BaYaka foragers in the northern Republic of Congo; and compared to children from an Australian global city (total N = 232). No sex differences were found in preference for pink in any of the three societies not influenced by global culture ( d s − 0.31–0.23), in contrast to a female preference for pink in the global city ( d = 1.24). Results suggest that the pairing of female and pink is a cultural phenomenon and is not driven by an essential preference for pink in girls.