Premium
Above and below the line: Strategic communications and media management in Canadian governments
Author(s) -
Marland Alex
Publication year - 2017
Publication title -
canadian public administration
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.361
H-Index - 26
eISSN - 1754-7121
pISSN - 0008-4840
DOI - 10.1111/capa.12222
Subject(s) - authorization , government (linguistics) , business , strategic planning , politics , public relations , social media , line (geometry) , political science , public administration , marketing , computer science , computer security , philosophy , linguistics , geometry , mathematics , law
This research note examines “below the line” media relations planning templates that are used to coordinate the release of government information, such as communications plans, event proposals and social media calendars. Methodological pathways to collect data through access to information are discussed. Templates and guidelines obtained from Canadian federal, provincial and territorial governments are classified into six phases of production: planning authorization, strategic planning, tactical planning, logistical planning, approval of media products and evaluation. The findings suggest political strategizing is least prevalent on matters involving public safety and crisis communications.