Premium
Organizing artistic activities in a recurrent manner: (on the nature of) entrepreneurship in the performing arts
Author(s) -
Bergamini Michela,
Van de Velde Ward,
Van Looy Bart,
Visscher Klaasjan
Publication year - 2018
Publication title -
creativity and innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.148
H-Index - 60
eISSN - 1467-8691
pISSN - 0963-1690
DOI - 10.1111/caim.12240
Subject(s) - optimal distinctiveness theory , the arts , entrepreneurship , dance , performing arts , revenue , dynamics (music) , perspective (graphical) , marketing , sociology , order (exchange) , business , public relations , management , economics , political science , visual arts , psychology , art , social psychology , accounting , pedagogy , finance
A majority of performing arts organizations active in classical music, theatre, and contemporary dance rely on funding from “third parties” in order to organize productions in a recurrent manner. We adopt an entrepreneurial perspective to inform the debate on the economic sustainability of performing arts organizations: Is it a “deficit” in entrepreneurial orientation that condemns these organizations to financial dependence? Relying on a comparative case study design ( n = 12), we distill a process model of performing arts entrepreneurship (PAE), which we compare with insights on innovative entrepreneurship. Our findings reveal that it is neither a lack of entrepreneurial dynamics nor the presence of opposing logics that creates dependence on multiple revenue streams. The introduction of a second revenue stream follows from adhering to artistic distinctiveness. Implications for practice and theory are elaborated.