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Interplay between technology and meaning: How music majors reacted?
Author(s) -
Trabucchi Daniel,
Pellizzoni Elena,
Buganza Tommaso,
Verganti Roberto
Publication year - 2017
Publication title -
creativity and innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.148
H-Index - 60
eISSN - 1467-8691
pISSN - 0963-1690
DOI - 10.1111/caim.12234
Subject(s) - leverage (statistics) , meaning (existential) , dimension (graph theory) , marketing , competition (biology) , phenomenon , business , music industry , knowledge management , sociology , computer science , epistemology , machine learning , pure mathematics , biology , music education , ecology , pedagogy , philosophy , mathematics
The diffusion of digital technologies enables companies to propose new business, products and services. The business environment is characterized by increasing levels of competition, and customers can choose a growing number of solutions. In this scenario, companies seek new dimension of innovation: the meaning. A vigorous debate has taken place among scholars on the strategies that companies may use to react to external innovations. Until now, the phenomenon has been analysed grounded in the technology‐push literature. The goal of this study is to understand whether these strategies are still valuable even if innovators leverage not only on the technology but also on a hedonic dimension proposing an innovation of meaning. Through a multiple case‐study analysis, based on both primary and secondary sources, we investigate whether the case companies from the music industry also used the strategies described in the literature to cope with technological innovations that leverage both on technology and meaning.