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Delineating Design Leaders: A Framework of Design Management Roles in Fashion Retail
Author(s) -
Miller Karen,
Moultrie James
Publication year - 2013
Publication title -
creativity and innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.148
H-Index - 60
eISSN - 1467-8691
pISSN - 0963-1690
DOI - 10.1111/caim.12024
Subject(s) - design management , agile software development , marketing , redress , business , value (mathematics) , engineering design process , design education , organizational architecture , fashion design , process management , knowledge management , computer science , management , economics , advertising , information management , political science , machine learning , law , clothing
Design management is widely acknowledged as important in optimizing the contribution of design in organizations, especially where survival in turbulent industries such as fashion retail depends upon design for differentiation, value engineering and an agile response. However, design management in this industry has received scant attention, in spite of the sector's degree of design intensity. This paper seeks to redress this imbalance with interview‐based case studies in seven leading UK ‐based international retailers, by investigating design management activities. The results reveal design management is composed of two distinct cohorts, with true design leaders privileged by formal design education and extensive design experience and others we term ‘managers of design’. From these findings we provide a framework, which more accurately depicts the roles of design management in this dynamic industry, thereby helping to develop understanding in both academic and practical contexts.