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DOES BEHAVIOUR‐BASED PRICE DISCRIMINATION FOSTER FIRMS’ DIFFERENTIATION?
Author(s) -
Colombo Stefano
Publication year - 2016
Publication title -
bulletin of economic research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.227
H-Index - 29
eISSN - 1467-8586
pISSN - 0307-3378
DOI - 10.1111/boer.12083
Subject(s) - incentive , price discrimination , economics , microeconomics , product differentiation , cournot competition
We study the impact of behaviour‐based price discrimination on the incentive of the firms to differentiate their products. We consider both ‘standard’ and ‘extreme’ behaviour‐based price discrimination: the latter always reduces the incentive to differentiate with respect to uniform pricing, while the former fosters differentiation if the consumers are sufficiently forward‐looking and/or the firms are sufficiently myopic.