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Facebook advertising for cancer prevention: a pilot study
Author(s) -
Morrison L.,
Chen C.,
Torres J.S.,
Wehner M.,
Junn A.,
Linos E.
Publication year - 2019
Publication title -
british journal of dermatology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.304
H-Index - 179
eISSN - 1365-2133
pISSN - 0007-0963
DOI - 10.1111/bjd.17993
Subject(s) - advertising , medicine , cancer prevention , cancer , business
Facebook and other social media platforms have been used to influence public opinion, political behavior, and retail. However, Facebook can also be used as an opportunity for public health promotion. Indoor tanning is a known carcinogen, with a direct dose-response relationship to melanoma. The risk of melanoma is higher when initial exposure occurs at a young age (<35 years). According to the 2015 National Health Interview Survey, 3.5% of US adults, and 20.4% of non-Hispanic white women, report using indoor tanning beds in the past year. This article is protected by copyright. All rights reserved.