Constancy and integrity: (un)measurable virtues?

Positive psychology seeks to establish a classification of character strengths and virtues based on objective measures, and so to provide guidance on how good character might be developed. However, it offers no substantive theory of the good life. A short critique of this approach is offered, and an alternative mode of empirical enquiry is explored following A lasdair M ac I ntyre's philosophy. The virtues of constancy and integrity as they appear in the career narratives of leaders in S cottish banking illustrate this mode of enquiry. Empirical enquiry into these virtues reveals a process of interpretation, which is dependent on an understanding of structures in virtue ethics and an understanding of the way that particular agents pursue their own ideas of human flourishing in some particular social milieu. One consequence of this is that, while behavioural tendencies or dispositions might be measurable through statistical method, virtues are not.