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Toward discovering a national identity for millennials: Examining their personal value orientations for regional, institutional, and demographic similarities or variations
Author(s) -
Weber James,
Loewenstein Jeffrey,
Lewellyn Patsy,
Elm Dawn R.,
Hill Vanessa,
Warnell Jessica McManus
Publication year - 2019
Publication title -
business and society review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.524
H-Index - 21
eISSN - 1467-8594
pISSN - 0045-3609
DOI - 10.1111/basr.12177
Subject(s) - workforce , value (mathematics) , homogeneous , identity (music) , sample (material) , population , marketing , sociology , social psychology , public relations , psychology , business , political science , demography , chemistry , physics , chromatography , machine learning , computer science , acoustics , law , thermodynamics
Millennials are a powerful workforce group and are quickly becoming established business leaders, consumers, and investors. Yet, millennials are often described as a uniformly homogeneous generation, despite mounting evidence of variances across their private and workplace behaviors, attitudes and preferences, and personal values. This article examines the personal value orientations of millennials in the Unites States, reporting consistencies, variations, and contrasts based on a large sample drawn from seven diverse universities. Results of this article suggest more similarities across a national population of millennials than differences, suggesting a national identity among American millennials. Practical implications of our findings and future research are discussed.