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D e B eers, A nglo A merican and O ptima Magazine
Author(s) -
Schwartz Michael,
Comer Debra R.
Publication year - 2015
Publication title -
business and society review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.524
H-Index - 21
eISSN - 1467-8594
pISSN - 0045-3609
DOI - 10.1111/basr.12058
Subject(s) - advertising , shareholder , business , politics , perception , business administration , marketing , political science , psychology , law , corporate governance , neuroscience , finance
We consider in this article how the largest corporations in A partheid S outh A frica used an in‐house magazine to manipulate their shareholders' perceptions of the current political scenario. We argue that in that era, business felt compelled to respond to the portrayal of events in S outh A frica presented by the international media. Furthermore, we examine the motivation of business for doing so and why that motivation does not exist in post‐apartheid S outh A frica.