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Toward an Ethical Model of Effective Crisis Communication
Author(s) -
Kim Young
Publication year - 2015
Publication title -
business and society review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.524
H-Index - 21
eISSN - 1467-8594
pISSN - 0045-3609
DOI - 10.1111/basr.12048
Subject(s) - crisis communication , models of communication , test (biology) , crisis response , psychology , political science , computer science , social psychology , public relations , communication , biology , ecology
The goal of this study was to develop and demonstrate a new ethical model for crisis communication. This article examined the crisis communication practices as well as literature and found essential elements—what, how, and when—for ethical and effective crisis communication. Based on these three variables, a new three‐part model, the TTR T est, was proposed, utilizing three principles: T ransparency (what), T wo‐way symmetrical communication (how), and R ight time (when). To investigate how the test can be applied to the real world, this article examined BP 's crisis communication during the 2010 G ulf of M exico oil spill.