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Motives, Timing, and Targets of Corporate Philanthropy: A Tripartite Classification Scheme of Charitable Giving
Author(s) -
Ricks Joe M.,
Peters Richard C.
Publication year - 2013
Publication title -
business and society review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.524
H-Index - 21
eISSN - 1467-8594
pISSN - 0045-3609
DOI - 10.1111/basr.12016
Subject(s) - scheme (mathematics) , classification scheme , business , conceptual model , public relations , marketing , economics , political science , epistemology , computer science , data science , mathematical analysis , mathematics , philosophy
Although corporate philanthropy has been an important part of American business for more than a century, the motives and consequences of corporate philanthropy are not well understood. This paper develops a richer classification scheme of philanthropic activity, to aid in theory development and management. Examining simultaneously the domains of why firms give (motive), when they give (timing) and to whom they give (target), a conceptual model identifying distinct categories of philanthropic activity is developed and its implications to present and future research discussed.