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Performance drivers in the casino industry of South Korea
Author(s) -
Kim WooHyuk
Publication year - 2018
Publication title -
asian‐pacific economic literature
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.232
H-Index - 21
eISSN - 1467-8411
pISSN - 0818-9935
DOI - 10.1111/apel.12233
Subject(s) - revenue , visitor pattern , business , marketing , tourism , advertising , hotel industry , total revenue , geography , finance , archaeology , computer science , programming language
The purpose of this study is to understand the relationship between the performance drivers and financial performance of the South Korean casino industry. Data were collected from all 17 casinos in South Korea throughout 2015 and evaluated with path analysis using AMOS. Results revealed significant relationships among visitor type (domestic vs. foreign), total number of visitors, and casino revenue. Moreover, the total number of visitors affected the table games and revenues of casinos. Among implications for the casino industry, casino managers can use the findings to prioritise performance drivers to increase revenues.